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The brand’s origins trace back to Ming Avenue in central Bakersfield, where an artwork—now widely recognized as the “Mexican American” flag—was conceived for a local exhibition. When the piece missed the submission deadline, its creator chose not to let the public miss out; instead, he broadened its audience. Guided by the business principles and creative ethos he absorbed from Nipsey Hussle and Larry June, René Ortiz—almost inadvertently—produced the first of many René Cartoon stickers, a work that earned acclaim from both critics and fans. Informed by California’s native heritage and galvanized by the ICE raids of 2025, the image resonated deeply across the West Coast and has since become an enduring icon.
The brand’s origins trace back to Ming Avenue in central Bakersfield, where an artwork—now widely recognized as the “Mexican American” flag—was conceived for a local exhibition. When the piece missed the submission deadline, its creator chose not to let the public miss out; instead, he broadened its audience. Guided by the business principles and creative ethos he absorbed from Nipsey Hussle and Larry June, René Ortiz—almost inadvertently—produced the first of many René Cartoon stickers, a work that earned acclaim from both critics and fans. Informed by California’s native heritage and galvanized by the ICE raids of 2025, the image resonated deeply across the West Coast and has since become an enduring icon.